Now Open: HOBA Pro® (Beta)
Deliver Faster, A.I enabled Business-led Transformation — guided by AI and built by practitioners.
Speed up strategy execution with step-by-step blueprints, automation-ready structure, and AI-powered guidance (rolling out progressively).
Built for business architects, consultants, and transformation teams.
This is your chance to help shape the future of agile business transformation. HOBA Pro® is now in open beta, with limited access, guided navigation, and early AI features starting with Vision Mapping. Try it risk-free — and join the movement.
Get on the list to try our revolutionary software before public release!
Trusted by the UK Govt, FTSE-100 companies and startups including:
Explore HOBA Pro's Core Capabilities
The HOBA Pro platform for business transformation provides the complete online Business Strategy and Target Operating Model (TOM) design and implementation tool, based exclusively on our award-winning agile business transformation framework HOBA® (House of Business Architecture®)
Wizard
Quick and easy to use. Step by step guidance, walks you through the entire design process from the start.
Blueprints
No guessing what Blueprint is best or suitable. All the blueprints are here, including mapping between them.
Kanban
Our built-in Kanban provides the necessary transparency and visibility of what is coming, underway and completed.
Automation
Anyone (particularly non-technical stakeholder) can create powerful, impactful models and visuals quickly and easily.
Wizard
Quick and easy to use. Step by step guidance, walks you through the entire design process with tips every step of the way.
Blueprints
No guessing what Blueprint is best or suitable. All the blueprints are here, including links between each building block and blueprint.
Kanban
HOBA is based on agile. Our built-in Kanban provides the necessary transparency and visibility of what is coming, underway and completed.
Automation
Anyone (particularly non-technical stakeholder) can create powerful, impactful models and visuals quickly and easily.
Standardisation, Optimisation, Transformation
Rapidly design your organisations Target Operating Model (TOM) faster than you thought possible, with the worlds first business-led business transformation platform.
What is HOBA Pro®?
- Not clear on where to start your business transformation
- Not clear on how to start your transformation
- Not clear on what materials, documentation or blueprints are needed
- Not clear on what information is needed an captured in those blueprints and why
- My team loses "execution speed" test more than it wins
- My teams work is scattered across a dozen different systems
- My consultants and I both fear the term "Business Architecture Tool"
- I have zero visibility where the ball is being dropped
- We recently lost one project due to lack of service delivery systemisation
- I know we would make more money if we could service our client better
What is
HOBA Pro®?
You know you need to transform...
You know your business needs to change. Your existing operating model is not setup to adapt so fast. Dealing with your company is a poor customer experience. It’s too costly to make changes with your current systems and processes:
- It takes too long to develop new products and services
- You’re losing customers, money and missing opportunities.
- Your products and services are no longer meeting changing customers’ demands.
…but despite all that, you need a system to help you transform!
...HOBA Pro will get you there!
Introducing HOBA Pro business transformation platform, that implements our HOBA (House of Business Architecture) framework trusted by the UK Government, FTSE-100 and fast growing companies, which provides:
- The 6-step agile transformation method that addresses the 6-strategic questions
- All the building blocks + blueprints (no more guessing what to do)!
- Automation + wizard the models & diagrams virtually draw themselves!
No more guess work
Turn your ideas to transform into clear steps and plans, getting everyone up-and-down the organisation from C-suite to Operations to Project Delivery on board from day-1, getting momentum faster
Instantly turn ideas into clear plans and visuals, from the start of the transformation right through to implementation
How We Do IT
First, set your project up for Success
STEP 1
Decompose the Vision into its discrete components
Visualize how your strategy will drive results and success.
STEP 2
Easy to track and manage the workflow
Get more done in less time with better team collaboration.
STEP 3
Quickly define the "As-Is" state of processes for your business
Enjoy peace of mind from having an organised process model to follow.
STEP 4
Quickly identify the business benefits you want to achieve
Feel confident that your team is aligned and progressing towards the same goals
STEP 5
Design from a single, comprehensive view of the organisation's capabilities
Feel assured that the needed capabilities are identified and addressed
STEP 6
Clarity on the process of developing and delivering the TOM
Have peace of mind knowing that you have a solid plan to reach success.
Who is this for?
- Designed for teams and organisations of all sizes who are looking for the platform to manage their projects…
- makes it easy to draw the entire Business Architecture with its step through wizard, automation, blueprints and templates
- uses automation to help create charts, diagrams, model and other visuals quickly with minimum effort and excellent results
- puts the control back in the Business’ hands and enables the User to both create, maintain and manage the discovery, design and delivery of the entire business transformation
Design Process
- Address the ‘’don’t know HOW to start, WHERE to start, and WHY start there” problem…
- HOBA Pro® is built around the proven agile business transformation framework.
- Hit the ground running with ready-made process, step-by-step wizard and blueprints.
Collaboration
Collaboration & Communication
- Effortless team collaboration
- Collaborate effortlessly with a single source of truth
- HOBA Pro® enables both internal and external stakeholders to operate faster and more efficiently , allowing teams to manage the work, so..
- Where everyone is clear whos doing what and when!
Design Process Wizard
- HOBA Pro® has a wizard to:
- guide the User through HOBA® and the design process spending up the effectiveness and efficiently to get the design work started quicker, doing the right activities and tasks, in the right order for the right outcomes, to help get the programme delivering the required changes faster, and
- the Organisation realising the planned business benefits faster and realising their full value.
Workflow
- HOBA Pro® manages the process, and changes, identify bottle necks, built in and around Agile software development, and workflow,
- HOBA Pro® is based on HOBA® framework and design process, and has predefined steps, tasks, models and diagrams, which means there no guess work.
- No business transformation or modeling experience necessary, Users just need to bring their business and problem knowledge.
Automation
- HOBA Pro® is user friendly and intuitive, and takes advantage of automation, with text driven modelling where models and blueprints are created automatically from text, removing the requirement for the Users to have modelling experience or expertise.
- No other tool has the ability to automatically draw the entire Business Architecture.
Kanban
- Visualise your work with Kanban
- Address one of the challenges with business transformation – lack of visibility and transparency.
- Kanban provides a single view of Project and transformation
- Providing visibility simplifies communication and leads to improved productivity
Dashboard
- Dashboard to monitor and report on the process and progress and manage risks and action, which aims to increase the speed of delivery, greater ROI on the transformation, project and programme.
- Pro-actively monitoring progress, resolving issues and initiating appropriate corrective action.
Modelling
- Proper modeling (not just diagramming),
- Save time and effort (and therefore frustration & money)
- No more managing multiple versions of the same model, when changes are made in one part of the design, key stakeholders are notified of changes and actions, keeping the design (and everyone) up to date at all times.
Backlog
Docs & Files
- Bring your teams documents, plans and deliverables together in one shared space
- No more searching in different systems, or worrying about documents stored on personal drives or emails.
- Sort and filter to view your work any way you want.
Roadmap
- Road maps or Business Benefits Realisation tracking capability or traceability to manage the implementation of the physical changes into the Business,
- Manage work, tasks and dependencies with plans the team can count on, set and manage expectations early
- Help the team stay on track and hit deadlines.
Use Cases
For Transformation Teams
HOBA Pro® is intuitive and easy to use, with everything in one place
Your consultants (and clients) feel comfortable and confident and see their performance improve. You get control, better performance, shorter time to value for you and your clients, and more projects.
- Intuitive interface makes it easy to use
- Wizard to step you through the whole transformation process
- Prebuilt templates and blueprints, no more guesswork
- Dedicated onboarding team to make getting started easy
- Replace your diagraming, document and project management systems now everything runs through HOBA Pro
- No need to be a master at creating models and diagrams, the system does that
- Faster onboarding and shorter time to value
- Provides full visibility and transparency of the design process
- Easy to see what work is required and what the actual work looks like (so no surprises)
- Built on the agile HOBA framework it is easy to manage changes as they occur
- Monitor progress on the dashboard, to check what is on schedule, behind schedule or check work going to be completed
Frequently Asked Questions
Questions about our plans. Looking for something else? Contact Us here.
We don’t currently offer a public free trial. HOBA Pro is now available as part of our open beta, and access is granted through a demo request or by invitation.
However, if you’re a HOBA Tech student, certified partner, or existing customer, you may be eligible for a limited-time $97 lifetime access offer. While not a “trial,” this offer comes with a 30-day money-back guarantee — no questions asked.
Yes — absolutely. If you’ve purchased the $97 lifetime access, you’re covered by our 30-day money-back guarantee. There’s no free trial, but this gives you a full month to explore HOBA Pro risk-free.
If it’s not the right fit, just let us know within 30 days and we’ll refund you in full — no hassle, no questions asked.
👉 Read the full refund policy here
Yes, at any time! When you upgrade, the current billing cycle will be prorated.
You can add team members if you want your colleagues to be able to co-manage your projects. You can determine the access and permissions for each team member, and add or remove members along the way.
Floating and fixed licences are available. See below.
Floating licences are no-named licences. Floating licences or concurrent licences is where an amount of licences are shared among a larger number of authorised users. These are usually non-power Users, who use the application occasionally or infrequently. If however, all licences are in use, a new user trying to access the application has to wait until somebody else disconnects.
A standard or named licence is a typical licence, where the named user has guaranteed access to the software application.
Yes, is is possible to have a combination of both fixed and floating licences. The advantage of this model is means you can provide guaranteed access to power users and floating licences for non-power users, taking advantage of both models.
HOBA Pro is Live – Now in Open Beta
The transformation platform is open. But it’s not for everyone.
We’ve officially launched the HOBA Pro open beta — limited access is now available to verified users.
If you know the HOBA Framework, you’ll feel right at home. If you’re new, we’ve got your back with guided walkthroughs, in-app support, and a growing knowledge base.
🚀 Register now to explore the future of agile business transformation — with AI-driven blueprints, collaboration tools, and powerful structure built by real practitioners.
🎓 A special lifetime license is available only for existing HOBA Tech students, certified partners, and approved customers.
